This fall the Little Shop of Magic celebrates its 29th Anniversary. (Hip!HIp!Hazzah!) In the midst of all today's chaos, we have had a moment to look back and reflect on what an odyssey it has been to get here. We are thankful for everyone that has been along on this adventure with us. And we are excited to see what comes next.

We think the best way to celebrate this milestone is to . . . take a quick little jaunt over to Mordor. That's right, Mordor, The Black Lands itself. We've decided the best way to honor the journey we've been on over the last 29 years is by taking on a journey of a slightly different nature.

We gearing up to go from The Shire to all the way Mount Doom. Don't worry, we're not abandoning you to wonder across the great lands. This is a virtual adventure, so we'll still be right here for all your gaming needs. We taking on The Conqueror Events: The Lord of the Rings Virtual Challenges *music swells*.We're getting underway Saturday, October 1st, 2022 and our goal is to reach Mordor by Saturday, March 25th, 2023.

And here's the best part: we're inviting you to join us on this epic road-trip.You can follow along as we make our way across Middle-Earth; or you can signup, join our Fellowship, and make the journey with us. We couldn't have made it the last 29 years without all our customers, players, and fans; we need you with us for all the adventures to come next.

Find out more about joining our Fellowship and journeying with us across Middle-Earth here.