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Mayfair has expanded and extended its major 2011 sponsorship agreement with Gen Con for three years, covering the 2012 through 2014 shows. Mayfair became the largest exhibitor at Gen Con in 2011.  In addition to its presence on its own, Mayfair also coordinated efforts with a number of licensees this year.  
The agreement for the upcoming years will give Mayfair an expanded show presence via the Family Outreach Program, Giant Games, and Ribbon Quest.
Gen Con attracted over 36,000 attendees this year, a record.  Gen Con CEO Adrian Swartout gave some of the credit for that to Mayfair.  “We feel grateful that the Mayfair Games team has worked so hard to partner together with Gen Con to create the best Gen Con Indy we have ever had,” she said.