Business Philosophy

Relentless Focus…   … on CUSTOMER SERVICE. Back in 1994, when I founded the Little Shop Of Magic, I believed in the sound value of competitive prices, honesty and excellent customer service. Today, many years later, those values have helped keep my business alive and sound. Here’s how some of that relentless focus translates into my business philosophy:   Personal Service: You already know me a lot better than you think. I am a gamer, just like you. I live in a real community probably not much different than your own. I answer a lot of the emails you send to the store personally and, if you contact our LIVE customer service there’s a good chance that you will find me keeping an eye on that too. I don’t hide behind an anonymous email address or some strange username because I have nothing to hide. My business is my life, my job, and my livelihood; unlike other store ‘owners’ who spend 90% of their time at their ‘real’ job I am here for you when you need me. I care so much about our personal relationship that I encourage each and everyone of my customers to contact me via phone, email, Live customer service, smoke signals, war drums or any other method they see fit. My name is John Coviello and I will be here for you when things go right and I will definitely be here if something goes wrong.   Fair Pricing: I don’t believe in using discounts as a means to compete, but some less scrupulous retailers use price as their whole basis for doing business. Quite simply, I will not be undersold; so I offer what I feel is a fair price for the items that I sell and reward customers who are loyal to my store. Please see my help section for details on my Discount Structure and Price-Matching policy.   Privacy & Security: You can order with 100% confidence that I have taken all necessary steps and precautions to ensure you safety. Please see my help section for details on my Privacy policy and Security measures.   Honesty and Integrity. I don’t run a mega store, nor do I pretend to be one. There will be times when items run out, but you have my promise on two things: I will contact you a.s.a.p. to let you know what the status of your order is and, most importantly, I will never charge you for anything that isn’t ready to ship. Frankly, I can’t understand how some companies can justify taking your money for an item that they don’t have and don’t know if they’ll ever receive. Quite simply, if I can get it for you, I will and, if I can’t, I will let you know about it.   In September of 2011 I celebrated my 17th year in business as a games retailer; I believe that they only way to achieve this milestone is to be honest and true with your customers. Give me a shot and I will prove to you why shopping here is truly a great experience!   Yours truly, John Coviello Chief Warlock, Little Shop of Magic Supreme Mugwump, International Confederation of Wizards